BAM’s Expert Management Team Provides a
Vast Knowledge
of the Membership Marketing Industry
Backed Up
by the Resources of Its Partner Companies
David Ziller – President
As co-founder and President, David focuses on operations and business development at BAM. He has spent much of his 20-year career in the membership marketing business. At Brand Direct Marketing, he oversaw the creation and marketing of 12 clubs of major brands including Disney, ESPN The Magazine, IBM, Sesame Street and others resulting in 3 million memberships in four years. His responsibilities also included internet marketing and international business development resulting in a UK subsidiary in partnership with Reader’s Digest. At CUC International (Cendant/Trilegiant) he created several new products, including PrivacyGuard and HealthSaver generating millions of members. His career includes writing award-winning campaigns for AT&T, Citibank, and others at Saatch & Saatchi and Ayer. David received a BA degree from Clark University.
Tony Muro – Senior Vice President
Tony co-founded BAM in 2004 with David Ziller. He is responsible for directing the Company’s sales and marketing efforts. Tony has spent his 20-year career in direct response marketing with an emphasis on membership club and loyalty programs. He was a senior member of the start-up team at Brand Direct Marketing (BDM) that generated 3 million club members in four years and managed BDM’s strategic investor and marketing partnerships. He also held marketing, product development, sales, and client management positions at CUC International (Cendant/Trilegiant). Tony holds a BS degree in Management from Sacred Heart University.
Clare Liberis – Vice President
Clare’s responsibilities include product development and management of brand and benefit provider relationships. She also leads the technical and creative development of Club web sites. She has over 20 years of direct marketing, product development, market research, and business development experience in various industries including membership marketing, ecommerce, and telecommunications. As VP, Product Development at Brand Direct Marketing she developed and managed membership products in various lifestyle categories including travel, hunting and fishing, and handcrafts for major brands including Arthur Frommer’s Budget Travel, Field & Stream, and Simplicity. Clare received an MBA in Marketing from the University of New Haven.
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